A small, turquoise trade fair booth created for Key Pharmaceuticals. Despite its compact size, it stands out thanks to a custom-made graphic design. Featuring a creative pill pattern and the company logo, this combination draws attention in a mesmerizing way, shimmering from a distance like turquoise sequins. This was the exhibitor's intention—to create an "eye-catching" effect without serving an informational purpose. The design creates an atmosphere of openness and trust in
bright turquoise and white tones.